The lecture on Monday proved the importance of branding in terms of advertising. When a brand becomes well known and relevant to a consumer's needs and values, the product begins to sell itself. However, this doesn't exactly apply to the quality of the product. For example, Forever 21 is recognized as being a popular destination for most women (and men. Lets be real.) to purchase apparel and accessories. The main attraction to this place is the stylish fashion at low prices. 
But.
Those low prices don't only allow the consumer to be able to afford style. 
Those low prices allow the consumer's clothes to fall apart pretty damn quickly. Some of the accessories on display to be sold are already broken. 
Come on, F21. Step yo game up. 
Yes, with low prices, comes low quality. But, that also works for F21, because the consumer will go back to buy more inexpensive clothing and jewelry when they find the need.  
This is a popular theme with a lot of companies. They build their products to break, so their targeted consumer will go out and purchase a new one. Gotta make dat money, yo. $.
Now that I think of it, I don't recall ever seeing a commercial or any ad for F21. They were established through word of mouth. Come on! Talk about the importance of branding! Eh? EH? Shh. 

advertising just got sexy. 

But wait! You (student) should probably stop reading at this point, because the rest of this is the blog entry I was supposed to do LAST week. Oh oops.

So, we had a guest speaker. 
And he was great. Dietmar Dahmen tried to sell us his view on what advertising is and how it has and always will change. I believe him, man. He was incredibly convincing. 
Something I found interesting...he got our attention as soon as he began. And then, he told us that the fastest companies are the best. Fast gets your attention and fast sells a product. And might I say, he proved his point by running through his presentation quite quickly. There was a lot of information to take in, and I absorbed all of it. He sold it. 
He introduced the idea of now-ism, which leads me to wonder...where else do we go from there? I don't think I have quite reached the point of now-ism (although, I think I'm definitely tuned in to me-ism), but if I ever do...what comes next? Do we cycle through and go back to enjoying everything, no matter the timestamp? Hm. Interesting.