Lost Blog i

Semiotic analysis can be broken down into three parts: denotation, connotation, and myth. The denotation conveys the literal, obvious aspects we see in the advertisement upon viewing. Connotation determines the socio-cultural and personal associations. When we bring the two together, the myth is created.

Virgin Mobile is a pay-as-you-go phone service that asks no contracts. In this advertisement, we see people living on the edge, not tied down to anything. The ad offers unlimited services, which allows people to “live fearlessly” because they do not have to worry about going over their limit. They have a freedom that allows them to do whatever they please without fear of consequence.

Here we see a magazine ad for the Palm Centro. Shown on the left is someone’s palm with handwritten notes, reminders, & phone numbers in an attempt to stay organized. On the right, we see the Palm Centro that has the capability of storing all this information and more, in a much more organized and sleek manner. The ad shows that we can organize our lives with Palm and bring order, rather than chaos which results from using one’s actual palm.

When it comes to television packages, I have no interest or knowledge in what offers are the best. But I do know that DirecTV has the most memorable ad of any provider. They present us with a foreign man who seems to be the embodiment of wealth and will stop at nothing to get what is best. That is why, naturally, he has DirecTV. Also, the ad has been constructed in a way that many people will quote it and make references to this DirecTV commercial, which provides the company with more exposure beyond the commercial.