Lost Blog viii

These are the most annoying ads out there. If you want to watch or hear something online, you will most likely be bombarded with these types of ads. Say you want to watch a youtube video, you shall be faced with an ad at the beginning of each video. Either you are forced to watch the entirety of the ad before viewing your intended video or forced to watch the first five seconds of the said ad before being able to skip it. Since the internet video ads allow you to skip them, they have to be eye-catching in the first 5 seconds so people can get interested enough to watch them with out skipping. They have to try their hardest to engage the audience from the start or risk being skipped and never seen.
A great example of the first five seconds being both terrifying and engaging is in this trailer for the movie, The Evil Dead.