Creativity is essential in advertising. They are meant to catch the consumer's attention, and creativity is appreciated more and makes people consider a product more than they would with a generic advertisement. Here are a few bilboards that are interactive with the environment. Super creative. It's like the ads are breaking the 4th wall.
Advertisers only hope to engage an audience. These interactive ones force you to engage and be a part of it.
Also, this commercial caught my attention from the beginning with its outstanding commercial, and made me look the up immediately. I would say this is advertising done right.
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