Racism and
stereotypes are still prevalent in today’s society. It is especially evident in
advertising. Stereotypes are commonly recognized and provide an advertiser with
an easy way to speak to their audience. Racial and gender stereotyping are
created by society, not the advertiser. But the advertiser does take these
ideas and uses them to advertise their product either positively, or sometimes
negatively.
In this
commercial, we see a common housewife pay for her things with a sponge. Had a
man offered to pay with a sponge, the audience would not seem to believe that
this product is as great as it claims to be. After all, what does a man know of
cleaning supplies?
Advertisers
have the opportunity to take racial and gender stereotyping out of their ads,
but will it hurt them in turn? So long as a stereotype is not used to put down
a race or gender, I see no issue using these stereotypes that are so
recognizable in society. However, it is hard to veer away from commonly
recognized ideas, such as the domesticated woman, among others.
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